Product Innovation
Heavy HItters
HEAVY HITTERS
PRODUCT INNOVATION
A 25 year-old brand with a reputation for purity and potency, Heavy Hitters came to Essential Good with a desire to evolve their brand for a new line of cannabis products including their Acapulco Gold Collection, which includes the 1000ml HVY Grand, the world’s heaviest tincture, as well as their individual 25mg canned beverages and vapes. The result was award-winning retail packaging and a category-busting position in tincture.
acapulco gold
RETAIL ACTIVATION
wallpaper and retail activation
The Essential Good team designed and illustrated this wallpaper as part of a retail activation with Higher Level dispensary in Seaside, Californ ia. The wallpaper created a tunnel from the lobby to the store floor and contained Easter eggs and QR codes that unlocked special deal and discounts on Heavy Hitters products.
ILLUSTRATION
clio award winner
In recognition of the ground-breaking work the agency did for Heavy Hitters, we were honored to receive three Clio Cannabis awards in 2021 for the following categories: Product Innovation, Package Design and Illustration.
