Launching the First Cannabis Frozen Treat

Harvest House of Cannabis approached us to create a shiny new “popsicle” brand from scratch for their retail stores in Arizona, Michigan, Colorado and California. We called the brand High-Pops and we formulated the go-to-marketing strategy and developed the logo, visual identity, style guide and packaging for launch.

Don't Call it a Popsicle!

It was extremely important that it was abundantly clear that these treats were not made for children. Popsicles, Otter Pops, Rocket Pops and many other frozen treats have historically been marketed to children.

We went to great lengths to ensure that our design, copy and packaging felt like it was meant for adults, without being too stuffy or serious.

Main Logo & Alternates

Final Packaging

“The Essential Good team nailed the fun, provocative packaging design that we were looking for for High Pops, which contributed to the successful launch of an entirely new cannabis category.”

-- Jennifer Houghton, Harvest House of Cannabis