Guiding Harborside Into the World of Adult-Use Sales

Our team worked with Harborside from 2016 through 2019. These were pivotal years as we helped the company evolve from a medical cannabis dispensary to the ‘Best Adult-Use Retail Outlet” in California.

Our work included all of the brand’s advertising, retail promotions, event and trade show materials, blog posts, educational materials, website development, product packaging and more.

Below are just a few examples of our work.


This outdoor advertising campaign was a takeover of downtown Oakland and ran in the weeks leading up January 1, 2020 - the launch of adult-use cannabis sales in California. The ads were meant to celebrate the collective victory of bringing legal cannabis to the people of California.

Educational Postcards

These postcards were part of Harborside's education platform and were available on the sales floor to help inform customers who were new to cannabis about different products and processes at Harborside.

Harborside Website

Promotional Advertising

"We loved working with the team at Essential Good. They helped us navigate the Harborside brand through some pivotal moments on our journey from medical to adult-use cannabis sales."

— John Yost, Chief Marketing Officer