about

Essential Good is an agency designed and built to service fast-moving, progressive new categories, such as cannabis, psilocybin, and other entheogenic plants and medicine.

The agency was launched in 2020 during the Covid-19 pandemic and its name is inspired by the groundbreaking ruling in California and many states that cannabis was considered an “essential good” during that period and those businesses were allowed to remain operational.

The team is lead by founder, Daniel Stein, who has spent nearly three decades building international brands for companies like Adidas, Facebook, Microsoft, and Jameson Irish Whiskey and has now turned his attention to helping cannabis brands realize that same level of success.

While the core group calls Oakland home, the team is agile, flexible, and infinitely scalable across the country and the world, allowing it to service large multi-state operators and, even some international brands.

agency services

Essential Good is an agency built for speed and efficiency.  Our lightweight model allows us to get to answers and insights quickly and effortlessly. Our talented team of strategists and creatives can bring those insights to life in striking, unexpected, beautiful and thought-provoking ways.

There are many aspects to building a strong, progressive brand. We will develop the right roadmap and set your brand on the right course. The following are a few of Essential Good’s core service offerings.

research & strategy

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Brand Creation

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Packaging

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Channel Support

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Social Media

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Advertising

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Web Development

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Event Marketing

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