who we are

Essential Good is an agency designed and built to service the cannabis industry and other fast-moving, progressive new categories.

Our team has been working in the cannabis space since 2014 and we’ve helped launch and sustain many of the industry’s top brands.

While most of us call Oakland home, our team is agile, flexible, and infinitely scalable across the country and the world, allowing us to service large multi-state operators and international brands.


agency services

Essential Good is an agency built for speed and efficiency.  Our lightweight model allows us to get to answers and insights quickly. Our talented team of strategists and creatives can bring those insights to life in striking, unexpected, beautiful and thought-provoking ways.

There are many aspects to building a strong, progressive brand. We’ll develop the right roadmap and set your brand on the right course.

Following are a few of Essential Good’s core service offerings.

research & strategy

  • Go to Market Strategy
  • Brand Positioning
  • Primary Research
  • Customer Panels
  • Brand Playbook
  • Competitive Analysis

Brand Creation

  • Logo & Style Guide
  • Visual Brand Identity
  • Brand Voice
  • Brand Story
  • Lifestyle Photography


  • Custom Package Design
  • Multi-state Compliance
  • 3D Rendering & Graphic Design
  • Material Sourcing

Channel Support

  • Budtender Training
  • Sales Collateral
  • Retail Displays
  • In-Store Marketing
  • Retail Promotions
  • Swag

Social Media

  • Social Media Strategy/Playbook
  • Content Development
  • Community Management
  • Paid Social
  • Influencer Strategy


  • Media Planning
  • Digital Display
  • Print & Out-of-Home
  • TV & Radio
  • Online Video

Web Development

  • User Experience
  • Architecture & Wireframing
  • Frontend Design & Copy
  • Backend Integration
  • E-Commerce Development
  • Testing & QA

Event Marketing

  • Tradeshow Booth Design/Build
  • Event Planning & Production